Google PPC Keywords

Google PPC Keywords

Keyword Research Using Google

Friday, October 7th, 2011 at 3:34 pm

Article by CJ Simons

Keyword research is very important information. By using the right keywords you can drive targeted traffic to your website and this will mean more sales. There are many keyword research tools to use but I like to use the ones from Google. They are free and easy to use.

Google Insights

The first one I will discuss is Google Insights. I use this tool to get generalized keywords. There is a search bar at the top of the screen for you to enter your niche or a general keyword. So let’s say your niche is snow skiing so type that in and hit search. This tells you what people are searching for in different regions and gives you a top ten listing of search terms and rising search terms.

I find the top ten list of rising search terms to be very important. These are search terms that are currently trending upwards and the top ones should be used in your keyword research. You don’t necessarily have to include them in your keyword list but at least do some research on them. You can even use they search terms to help get you started on writing an article if you are stumped on a topic.

Now that you have a few general keywords to get you started let’s move on to the next Google tool.

Google AdWords Keyword Tool

This is a great keyword research tool. It goes by some other names as well but it’s all the same thing. To get the full search range you must have an AdWords account and it’s free and easy to sign up. You can still use this tool without being logged in to an account but there is a limit on the search terms.

Once you are on the Google Keyword Tool site enter one of the top ten search terms you chose. I’m going to use cross country skiing for my example. Type in your search terms and hit search and you may have to enter a captcha. This will bring up a list of keywords or phrases related to your main keyword. It shows the amount of searches being done monthly on these keywords and the amount of competition. What you are looking for is a high amount of searches with low competition.

These keywords can be used as your alternate keywords. You should have a couple main keywords backed up by a few alternates. I would say between 10-15 keywords is a good amount. Any more than 20 and the search engines may think you are keyword stacking. You don’t want that or you could get banned. Your keywords should vary and not say the same thing. For instance if you have 5 keywords that all say cross country skiing, crosscountry skiing, country cross skiing, etc. that could be perceived as keyword stacking. Another tip to avoid being banned is to only use your keywords a few times throughout your article.

So I’m going to pick a few from this list such as cross country skis, cross country ski resorts, downhill skiing. They all have high searches with low competition. Just remember when choosing keywords that they are relevant to your site or article. I should not use cross country ski resorts unless I talk about some.

Now take one of these keywords and plug in to the search. Go over to the left hand side where it says match types and check the exact box and uncheck broad. This will give you a more specific keyword search.

When I typed in cross country skiing equipment I really didn’t find any keywords that interested me which can happen. So I move on to the next one. When I typed in cross country ski resorts I found a few more keywords I could use with high searches and low competition. For instance backcountry skiing and ski mountain can both be used as more specific keywords.Just repeat these steps for some of the other rising search terms from Google Insights and you will build a substantial keyword list. Use the ones most relevant to your article or website.

Keyword research can be very time consuming but be patient because it’s also very important in driving targeted traffic to your site.

About the Author

CJ Simons is a writer doing research on internet marketing.

For more information on internet marketing visit chadtanderson.com

Filed under: Top Keywords

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For WordPress Users:

Note: Do take backup of your theme before you try this.

01. Go to Appearance => Editor.
editor

02. Then choose functions.php file from right hand side and add below code:

function scratch99_fromasearchengine(){
$ref = $_SERVER['HTTP_REFERER'];
$SE = array(‘/search?’, ‘images.google.’, ‘web.info.com’, ‘search.’, ‘del.icio.us/search’, ‘soso.com’, ‘/search/’, ‘.yahoo.’);
foreach ($SE as $source) {
if (strpos($ref,$source)!==false) return true;
}
return false;
}

03. Now, paste this code anywhere in your theme, where you want to display your adsense and they will appear only if the visitors are coming from search engines.

if (function_exists(‘scratch99_fromasearchengine’)) {
if (scratch99_fromasearchengine()) {
INSERT YOUR CODE HERE
}
}

04. Save the files and you are done.

For Blogger Users:

Note: Do take backup of your template before you try this. Only try this if you are familiar with blogger codes.

01. Go to Layout => Edit HTML, click on Expand Widget Templates and before</head> add Below code in to it:

blogger-head

Note: In the document.cookie line, you must change scratch99.comto your own domain!

02. Now put below codes where you want your ads to be displayed:

var results = document.cookie.match ( ‘(^|;) ?sevisitor=([^;]*)(;|$)’ );
if (sevisitor == true || results[2] == 1) {

<script type=’text/javascript’>
//<![CDATA[
var results = document.cookie.match ( '(^|;) ?sevisitor=([^;]*)(;|$)’ );
if (sevisitor == true || results[2] == 1) {
var adsenseString = "<div style=\"float: left;\">\n";
adsenseString += "<script type=\"text/javascript\"><!–\n";
adsenseString += "google_ad_client = \"pub-xxxxxxxxxxxxxxxx\";\n";
adsenseString += "google_ad_host = \"pub-xxxxxxxxxxxxxxxx\";\n";
adsenseString += "google_ad_slot = \"xxxxxxxxxx\";\n";
adsenseString += "google_ad_width = 336;\n";
adsenseString += "google_ad_height = 280;\n";
adsenseString += "//–>\n";
adsenseString += "<\/script>\n";
adsenseString += "<script type=\"text/javascript\"\n";
adsenseString += "src=\"http://pagead2.googlesyndication.com/pagead/show_ads.js\">\n";
adsenseString += "<\/script>\n";
adsenseString += "<\/div>\n";
document.write(adsenseString);
}
//]]>
</script>

Note: You’ll have to replace the xxxx’s with the appropriate numbers from your Adsense code and you’ll have to change any other details (such as ad width and height if you’re not using a large rectangle).

03. Save Template. You are done.

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Scripts Sources:

How to Display Ads Only to Search Visitors
How to: Display AdSense to search engine visitors only
10 Killer WordPress Hacks
Show Adsense To Search Visitors Only – On Blogger
Adsense within an IFrame

That concludes this simple and useful tutorial. Hope you like it.

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