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Farewell Google Realtime
Incredible Infographic: How Google Works
Full-size image over at SEO Book Google Dumps Content Farms (without AdSense)
There is an opening for a more-fussy search engine.
Maps is now Crowd Sourced
The new version of Google Map Maker lets you submit updates, edits, or other changes to a map—and once it’s approved, you’ll see your additions on the live Google map.
…With the redesign, you can add currently unmarked hiking or biking trails, rivers, or ball fields, and update existing buildings and landmarks by drawing your addition directly on a map. In this way, Google can rely on your map updates to essentially crowd-source its maps.
Changes will also appear on Google Earth. As they say here, spam will always be a problem. You can guarantee that someone will manage to use this system for wholesale spamming that will work for a while. Don’t be surprised if the crowd-sourcing (ie free data) gets turned off one day.
Aussie Minnow Takes On AdSense
Mr Bowyer’s complaint to the Australian Competition and Consumer Commission will accuse Google of unconscionable conduct – a legal definition that refers to harsh or unfair behaviour by a stronger party over a weaker party.
In the USA the only option would be to get a judge to define Google’s advertising products as a utility – utilities are required to make themselves available to anyone who pays their bills. Loch Ness Monster on iGoogle
All you need to do is stay up until 3.14 AM. If that’s too difficult, just fiddle with your system clock. Secret Google Ninja!
ASCII Art
- Search for recursion and Google will cheekily ask if you meant recursion
- The Mentalplex April Fool’s page still exists – google.com/mentalplex
- And you can actually play Pacman at google.com/pacman
Verbatim for Raw Google Results
Google have unleashed a wonderful new feature called Verbatim. It can be found in Search Tools in the left navigation of search results. What it does is strip the search results of everything that might give you a different results page than someone else in another land. No personalization, no country bias, no spelling corrections, no synonyms, and so on. Chuck Norris
Google Gravity
Or just search for “askew” to make the results page lean… Hello Google Flights
Farewell Aardvark
So, along with all the other Labs projects, Aardvark is ending at the end of September. I’m guessing that such an automated system, with no monetization, probably didn’t have any staff to make redundant!
Farewell Google Realtime
It was good while it lasted, but without Twitter it is nothing. For two months since Google’s agreement with Twitter expired, the Realtime Search, and realtime results within Google Everything, have just dispapeared. It is expected that it will be resurrected when they feel Google+ can provide enough useful content.
Incredible Infographic: How Google Works
Although it is essentially simplistic, it serves a great purpose: a reminder of the fundamentals.
Full-size image over at SEO Book
Google Dumps Content Farms (without AdSense)
According to MediaPost, the new search algorithm over at Google has caused Mahalo and Yahoo’s Associated Content to lose rank, while eHow by Demand Media is unaffected. Obviously Yahoo’s properties don’t use AdSense. Mahalo has some AdSense. But eHow and the other Demand Media sites make a significant contribution to the coffers of AdSense. I suspect that the new algorithm has been tweaked so Demand Media sites are unaffected, Mahalo is collateral damage, and Yahoo loses out.
Google always maintains that their algorithms have no bias, and that will likely always be true. However I suggest that almost certainly the tweaks made to the algorithm will be tested against revenue, and the latest iteration will be one that on the surface shows a dismissal of content farms, while they keep their biggest content farmers on board.
There is an opening for a more-fussy search engine.
Maps is now Crowd Sourced
The new version of Google Map Maker lets you submit updates, edits, or other changes to a map—and once it’s approved, you’ll see your additions on the live Google map.…With the redesign, you can add currently unmarked hiking or biking trails, rivers, or ball fields, and update existing buildings and landmarks by drawing your addition directly on a map. In this way, Google can rely on your map updates to essentially crowd-source its maps.
Changes will also appear on Google Earth. As they say here, spam will always be a problem. You can guarantee that someone will manage to use this system for wholesale spamming that will work for a while. Don’t be surprised if the crowd-sourcing (ie free data) gets turned off one day.
Aussie Minnow Takes On AdSense
Many, many, many thousands of Google Adsense users have had their accounts suspended by Google. 99% of the time it is due to newbies not managing to navigate and abide by the numerous rules that must be obeyed. That Google does little to remind you of them, and makes their discovery moderately difficult seems to be a deliberate tactic.
Why would they make it so hard? Well for most businesses 80% of the income comes from 20% of the customers. Big customers will put the effort into abiding. Minnows might not, and Google’s automated system will catch them out. It’s an exclusive club, open to everyone.
Which means Google avoids dealing with customer service (one of the biggest costs when everything else is automated) for accounts that make them next to nothing.
Unfortunately this means collateral damage – SME customers who missed a rule or somehow get to to be suspended unfairly. I’m not sure if Rusty Compass is a minnow or SME, but in Australia there is a law that protects it from bullying:
Mr Bowyer’s complaint to the Australian Competition and Consumer Commission will accuse Google of unconscionable conduct – a legal definition that refers to harsh or unfair behaviour by a stronger party over a weaker party.
In the USA the only option would be to get a judge to define Google’s advertising products as a utility – utilities are required to make themselves available to anyone who pays their bills.
Loch Ness Monster on iGoogle
If you use the iGoogle service, AND you are running the Beach theme, you might be able to catch a glimpse of the famous Loch Ness Monster!
All you need to do is stay up until 3.14 AM. If that’s too difficult, just fiddle with your system clock.
Secret Google Ninja!
This is a very elaborate Easter Egg hidden within Google. It only works if you follow the precise instructions:
Go to Google Reader, then use your cursor keys thus: up, up, down, down, left, right, left, right, B, A. A ninja then pops onto your screen and into your search box.
If you can’t be bothered, here’s a screenshot:
ASCII Art
If you do a search for “Ascii Art” you get to see a special logo made with… Ascii Art!
Some other Easter Eggs:
- Search for recursion and Google will cheekily ask if you meant recursion
- The Mentalplex April Fool’s page still exists – google.com/mentalplex
- And you can actually play Pacman at google.com/pacman
Verbatim for Raw Google Results
Google have unleashed a wonderful new feature called Verbatim. It can be found in Search Tools in the left navigation of search results. What it does is strip the search results of everything that might give you a different results page than someone else in another land. No personalization, no country bias, no spelling corrections, no synonyms, and so on.
Chuck Norris
Google knows all about Chuck Norris and his special powers. Search for his name by hitting the I’m Feeling Lucky button, and you should see this:
Google Gravity
Do a Google search for “Google Gravity”. Click on “I’m feeling lucky” (or you might find it on right hand side of the suggested searches). Then watch your screen collapse:
Or just search for “askew” to make the results page lean…
Hello Google Flights
This new service is indicative of how Google, while providing un-monetized information, is also positioning itself to profit from it at a later date, if the service proves popular.
Limited to the USA at this stage, I like the interface (clean and quick, of course), especially how you an see where you could travel to and the minimum prices, for those with no fixed plans.
Farewell Aardvark
I was really surprised when Google purchased Aardvark, considering they’d already given up on the questions and answer game years prior with Google Answers.
Still, I persisted with it, because I like to help people out. But because my expertise was based on keywords found in my Gmail account, rather than my true expertise, most of the questions I received were not suited to me. And when I didn’t respond to a question immediately, and it gave up on me, I felt like I had missed out. It constantly left me feeling disappointed
So, along with all the other Labs projects, Aardvark is ending at the end of September. I’m guessing that such an automated system, with no monetization, probably didn’t have any staff to make redundant!
Adwords Bans 800,000 Accounts in 2011
It’s an extraordinary number of accounts to ban, so either every second marketer on the planet is trying to promote something fraudulent, or bad sorts have been automating the creation of new accounts. According to Google, it is the latter: there are relatively few malicious players.
To ban 800,000 accounts, Google obviously needs automated systems:
One method we use to test the success of our efforts is to ask human raters to tell us how we’re doing. These human raters review a set of sites that are advertised on Google. We use a large set of sites in order to get an accurate statistical reading of our efforts. We also weight the sites in our statistical sample based on the number of times a particular site was displayed so that if a particular site is shown more often, it’s more likely to be in our sample set. By using human raters, we can calibrate our automated systems and ensure that we’re improving our efforts over time.
I wonder if Google has estimates on how many automated bans were made in error? Their previous post also goes into great detail at how they find the bad guys, but so far there is no mention of how they fix their mistakes. Wrongfully banned Adwords users will point out the speaking to a real person to get the suspension reviewed can be very difficult.
It has been suggested that the mistakes are simply collateral damage and bad luck to those who lose their accounts. Unfortunately those most likely to be affected are those who rely on Adwords for their business. And Google has a monopoly in many countries.
